Wilsons

Cold pressed food is becoming a popular option in the dog food market, with its increased nutrition density, and decreased environmental impact. It was no surprise to see
the trusted, leading cold pressed brand, Wilson’s collect the title of ‘Product You Can’t Live Without’ at the Your Dog Product Awards 2025 for their cold pressed food.

Wilsons has been making pet food since 1861, proudly producing cold pressed and raw meals in Scotland. Recipes are packed with high-quality ingredients and free from artificial colourings, flavourings, and preservatives. Wilsons also offers a wide range of natural treats and supplements for dogs too.

Award-winning Cold Pressed Natural Dry Dog Food

Wilsons is the UK’s leading cold-pressed manufacturers. The Premium and Working Dog cold pressed range includes 15 different recipes. Named as ‘Best Dry Complete Food’ in Your Dog Magazine’s 2025 Product Awards and also titled ‘Product You Can’t Live Without’, Wilsons cold pressed has garnered a loyal customer following.

The Premium Cold Pressed range includes nine recipes for dogs aged 2 months upwards, plus a tailored meal specifically for puppies. Meals are packed with natural, quality ingredients, including single-source proteins, vitamins and minerals; gently processed to ensure the goodness from the ingredients is not lost. Choose from lamb, chicken, turkey & duck, salmon, haggis and more. The complete meals are available in 2kg-10kg bags and come in recyclable packaging. A 2kg bag has a RRP from £15.99.

The Working Dog recipes offer a blend of protein and carbohydrates to deliver slow-release energy, making the complete meals ideal for active and working dogs. Five delicious grain-free recipes include fish, lamb, chicken, pork and beef; each combined with tasty vegetables, vitamins and minerals. Available in 15kg bags and free from VAT. RRP from £56.99.

For those keen to try cold pressed, Wilsons also provides useful cold pressed Sample Boxes, containing up to 6 different natural recipes in 100g bags. A perfect way for dogs to give a tail wag of approval on their favoured feast and a great introduction to the food. Contact the team to learn more about the samples available for customers.

Raw nutrition 

Wilsons is one of the highest-regarded producers of raw meals in the UK. Premium Complete is nutritionally full, containing a 70/10/10/10 blend of meat, bone, offal, and vegetables, with additional vitamins and minerals. All seven recipes, such as Lamb Tagine, Beef Hotpot and Chicken Casserole are single-source protein and ideal to feed solo or accompanied by cold pressed recipes. 

Raw 80/10/10 is the complementary offering, ideal for those who like to tailor their dog’s mealtimes. Four delicious single source protein recipes, delivering natural raw nutrition as part of a balanced diet, lamb, turkey, chicken and beef complete the range.

Guilt-free treats

Wilsons offers a substantial range of natural treats for dogs, whether pet owners are looking to train, reward or provide mental stimulation. Available in a range of delicious gluten and grain free options, each carrying health benefits. The treats are suitable for dogs aged four months+ and come in convenient resealable pouches. There’s a selection of Bites, such as Goat Bites, Duck Bites, and Wild Boar Bites; each great for allergy support, improved skin and coat, and joint care, or Venison Bites, high in protein and rich in Omega 3 and iron. RRP range from £7.99 to £8.99 for 200g bag. 1kg is also available. 

To aid stimulation options include Beef Liver, Beef Tripe, Chicken & Duck Necks, and Rabbit Ears. Prices start from £6.99 for 200g and are available as 1kg. Wilsons Wee Salmon Crunchies have proved a huge hit. The tiny freeze-dried 100% natural whole Salmon treats are packed with Omega; promoting a healthy immune system, healthy skin and coat, and supporting joint health. 70g RRP £9.99.

Wilsons often introduces limited-edition treats, too. The special Mince Pie Festive Treats and Turkey & Cranberry Festive Treats proved a hit. Packed with natural ingredients, they make a great stocking filler for furry friends. 70g RRP £4.00.

Wilsons easy-to-feed natural supplements, with 70% chicken

While a nutritionally rich diet is key to keeping a dog fit and well, supplements can provide additional health benefits for pets. The supplements range focuses on Digestion, Calming, Skin & Coat, and Joint support. Free from any nasties, they contain 70% chicken plus ingredients such as collagen, blueberry, psyllium husk (a type of fibre), turmeric, and chamomile. Made with natural ingredients, the supplements come in tempting bite-size pieces, ensuring easy consumption, so easy they are often favoured as treats. Available in resealable 180g bags, retailing from £16.99 to £19.99. Wilsons 100% Scottish Salmon Oil, packed with Omega 3,6 and 9, also sits within the range of natural health supplements, 500ml and 1000ml, £11.99 and £16.99.

The new look

Wilsons vibrant new packaging across its full range of natural meals and treats, ensures impactful on-shelf displays with clear labelling of recipes, ingredients, health benefits, feeding guides, and the Scottish provenance. 

Green Credentials

Wilsons remains committed to sustainability, ensuring all treat bags produced are fully recyclable and that the amount of packaging used within its cold pressed range has been substantially reduced following the rebrand, saving over eleven tonnes of cardboard a year. 

 

Contact

Visit Wilsons dedicated trade webpage at trade.wilsonspetfood.co.uk
to learn more on the full range and to place orders. Or contact the team directly at [email protected]