Two family-owned aquatics and fishkeeping businesses are combining their expertise to offer even more innovative products and solutions for aquarium and pond enthusiasts. This partnership sets new industry standards and brings numerous benefits to customers across Europe and beyond.
The collaboration between sera and Interpet is a testament to their shared commitment to quality, innovation, and customer satisfaction. With over a century of combined experience, they are creating an unbeatable level of expertise. sera brings its strong market presence in Europe as well as a high-quality range of food and care products. Interpet complements the portfolio with innovative solutions, a strong market position in the UK, and contributes to the diversity of the offerings with its brands Interpet, Blagdon, and Aquagarden.
Expanded Product Range
Through this partnership, the product range for aquarium and pond enthusiasts will continue to grow. The combination of Interpet’s expertise with sera’s proven food products creates an even better selection for customers. The pond segment, in particular, will be significantly expanded through Interpet's products. Together, sera and Interpet are shaping the future of aquaristics and fishkeeping by developing innovative products that meet the highest standards.
Looking to the Future
This collaboration will further develop a strong and sustainable product range. The passion for fishkeeping and the pursuit of the highest quality and innovation remain at the heart of this partnership. Maximilian Deharde, Managing Director of sera, says: "Our partnership with Interpet is a significant step toward a successful future. Together, we will combine our strengths and offer our customers an even more comprehensive range. We look forward to the upcoming developments."
Visit at Zoomark, 2025
From May 5 to 7, 2025, sera will be present at the Zoomark trade fair in Bologna, Italy. Customers will have the opportunity to get a first look at the expanded Interpet range. We warmly invite all interested parties to visit our booth and learn firsthand about the latest developments and innovations.