Tavo

Since launching in the UK in 2024, Tavo has redefined the world of pet travel. The brand’s innovative pet carriers have raised the game when it comes to safety and comfort in the car and beyond. Each product combines premium style and comfort, with industry leading safety. Setting the car seats apart, they are all impact-tested to United Nations ECE child restraint standards, to protect much loved pets and other passengers in the event of a collision.

While a new brand, Tavo was developed by Nuna, a world leader in premium baby gear, and draws upon decades of engineering and safety expertise. So, its design, manufacturing and sales teams have unrivalled experience when it comes to keeping passengers safe while travelling by car and taking this to consumers.

Pet car seats with a difference

Tavo launched with the Maeve 3-in-1 Pet Protection System. Unlike anything else on the market, this must-have pet car seat is secured into the car by a simple five second True Lock™ ISOFIX installation system. This not only reduces movement and prevents rotation, but also protects other passengers in the event of a crash. It’s suitable for dogs up to 13.6kg/30lbs and is available in small (RRP £350) and medium (RRP £450) sizes in five on trend colourways. Available to purchase alongside the seat is the innovative Roscoe stroller, which is perfect for taking a pet’s adventures inside and outside the vehicle to the next level. It’s simple and easy to use and is proving particularly popular with owners of dogs with mobility issues, so no one has to miss out on walks.

For smaller dogs, weighing up to 9kg/20lbs, the Dupree extends the portfolio offering from Tavo. Enveloping pets in the ultimate comfort zone, this carrier has integrated rigid ISOFIX latches to secure the carrier to the ISOFIX car fittings in seconds, and the Side Impact Protection guard, coupled with energy-absorbing Tailor Tech™️ memory foam, means pets can travel in complete comfort and security.

A home away from home, Dupree features ventilated mesh panels, roll down doors with magnetic attachments for easy access, a structured base, and a flexible frame for simple stowing. Thanks to its compact dimensions, Dupree even has approved airline ‘carry-on’ capabilities for those carriers that accept pets. It’s available for RRP £250.

2025 is set to be an exciting year for the Tavo brand, with new launches planned to extend the range, keeping dogs of all shapes and sizes and their owners safe.

Retailer relationships

Tavo prides itself on building individual retailer relationships and works to develop partnerships on a bespoke basis to suit the needs of individual stores and retail brands. There’s no one size fits all sales agreement.

From launch, Tavo committed to significant investment in marketing to establish and build the brand as a firm favourite with pet owners. Alongside an extensive advertising campaign in key media titles, Tavo has an ongoing influencer, media relations and digital programme.

A stand-out campaign for 2024 was the brand’s work with leading vet Dr Scott Miller to highlight the dangers of unrestrained pets in vehicles. Dr Scott featured in national media and across broadcast channels with RoSPA’s Karen McDonnell, Head of Global Relations, to call for pet owners to be aware of the risks and keep their animals safe when travelling.

To date the marketing programme has been a huge success, with Tavo even handpicked to be featured in a carefully curated selection of brands at the prestigious “120 Years of Rolls-Royce” celebration.

With some exciting campaigns in plan and significant investment in marketing spend, the next 12 months will see the Tavo brand elevated to the next level as a headline sponsor of the world’s greatest dog show, Crufts.

Make a difference with Tavo

Tavo stands out in the market for all the right reasons. The brand has a product that not only meets the needs of the most discerning pet owner, but it is making a real difference to pet safety. Tavo is proudly committed to being the voice of safe travel for pets and reducing the number of injuries animals face every day when unrestrained in vehicles.

Tavo isn’t just a brand to watch for 2025, it’s one to stock.

Did you know?

At 30mph, an unrestrained pet could be thrown forward with a force of 30 to 60 times their own body weight? Yet, research by Tavo revealed that over half (59%) of Brits travelled in a car with their dog entirely unsecured during the first six months of 2024. Of these, almost 1 in 10 (9%) have travelled in the most dangerous way possible, with the dog sitting on their lap. So, the importance of helping pet owners safely restrain their animals in a vehicle cannot be underestimated.

Reasons to stock Tavo