Small animal product of the year: Science Selective

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Tailored nutrition, Science Selective provides a host of benefits to small furries

This is a category that has seen increasing levels of competition over recent years, but the award has been dominated by Supreme. Their Science Selective range has won the award every year since 2017 and the range remains top of the shop! This was one of a hat trick of awards for Supreme in the 2024 Retailer Recommended Awards as they also were honoured with Manufacturer of the Year and Shopfitting/POS of the Year.

As the name suggests, Science Selective is tailored nutrition that uses science-backed thinking to provide a host of benefits to small furries, whatever their age or lifestyle.

The range caters for rabbits, guinea pigs, hamsters, rats, mice, chinchillas, ferrets, and degus, each designed with the health of each species as the primary focus. The specialist nutrition doesn’t stop there either. There are age specific formulations, varieties to help pets who are recovering from operations or illness, recipes for house rabbits, and grain free formulations, as well as bathing sand. With the tagline of Food For Life, Supreme says: “We all want our pets to live long and happy lives, so choose Selective, tailored nutrition to help support your pet’s digestive health and vitality for all life stages and lifestyles.”

The bedrock of the range is quality ingredients. The range for herbivores is high in fibre, features natural prebiotics, contains vital omega 3 and 6, and Supreme never adds sugars to any of their foods. The brand works with vet and food specialists, who constantly review the latest research to see if any of Supreme’s products can be improved.

And don’t forget our pets either! While small furries might not appreciate all the health benefits of the Science Selective range, they love the crunchy texture and flavours of the delicious food and treats range.

The Science Selective range is recommended by vets and loved by pets. Make sure you are stocking out most popular small pet food and treats to meet the needs of small pet owners shopping in your store.

For more information, visit https://supremepetfoods.com/ or to become a stockist, visit https://supremepetfoods.com/become-a-stockist/