Paul van der Raad will take the role from January 2025
Latest news from Petbuddy Group...
Petbuddy Group AB (PBG) is pleased to announce the appointment of Paul van der Raad as the new Chief Executive Officer, starting in January 2025. Bringing almost 30 years of experience in the pet industry, Paul is set to lead PBG’s next phase of growth; focusing on product innovation, sustainability and expanding market reach.
Newton Aguiar, Chairman of PBG, expressed confidence in Paul’s appointment: “Paul’s expertise in the pet industry strongly positions him to guide PBG towards a future focused on quality, sustainability and growth. We’re excited to see PBG continue serving pet owners worldwide with innovative products they can trust.”
Paul van der Raad’s extensive experience in global pet care will be crucial as PBG advances its mission to deliver high-quality, responsibly produced products that enhance a pet’s well-being. Reflecting on his new role, Paul stated: “I am thrilled to join PBG, where we build sustainable brands that benefit pets, pet parents, and the environment. I look forward to working closely with the PBG team and trusted business partners to drive meaningful growth and further our shared commitment to responsible pet care.”
Petbuddy Group AB, headquartered in Stockholm, Sweden, is a leader in the super-premium pet food and care sector, uniting a portfolio of pioneering brands dedicated to improving pet health and well-being. The brands include Thrive, Little Big Paw, Comfy Collar, and Nutrolin.