Mars announces intention to undertake world’s largest international study program into the human-animal bond and the role of cats and dogs in human mental health and wellbeing. The multi-year research program in partnership with leading academics will span over 35,000 people across more than 20 countries. It launches at a time of growing awareness of the global mental health crisis affecting millions.
Mars, Incorporated – the leading pet care business – has announced the launch of the Pets and Wellbeing Study (PAWS) program. PAWS is set to become the world’s largest, multi-year research program exploring the impact of cats and dogs on mental health and wellbeing, deepening our understanding of the mutual benefits of the human-animal bond.
Mars have also unveiled a unique research and content partnership with Calm, a leading mental health company, to highlight the role of pets in human health and wellbeing.
Loïc Moutault, President of Mars Petcare, said:
“As a pet owner, I know firsthand the joy and comfort pets bring to our lives and there is increasing evidence that owning a pet or simply interacting with one can bring benefits to people of all ages and from all walks of life. We're aiming to deliver on our Purpose: A Better World for Pets, because we believe pets make our lives better, and through this study program we aim to provide deeper, science-backed understanding of the mutual bond between people and pets.”
The collaborative research project will include contributions from a broad range of universities worldwide including: Cummings School of Veterinary Medicine at Tufts University, University of Maryland School of Nursing, University of Pennsylvania School of Veterinary Medicine, University of Liverpool, University of Arizona College of Veterinary Medicine, YouGov and the Human Animal Bond Research Institute, with the aim to deliver novel research and new insights.