It marks the first phase of the brand's new identity...
Latest news from Marriage’s®...
Marriage’s® has relaunched its indoor and aviary bird food range. It marks the first phase of the brand’s new identity, which will be extended across other ranges later in the year.
“We are very excited to present our enhanced, premium quality indoor bird range,” said Sarah Kitson, Head of Marketing. “The new consumer-tested packaging creates real stand out on shelf and provides retailers with the key benefits to share with their customers.”
“We know that choosing a food for a companion bird isn’t just about what looks good, though. Each specific food has been expertly formulated to help to provide birds with the individual nourishment they need to stay healthy and happy, no matter the age or breed.”
The 22 innovative products in the category cater for the individual nutritional needs of budgies, canaries, foreign finches, parrots, cockatiels, parakeets and lovebirds. Every product contains only the finest ingredients, to help support optimum health and wellbeing and contribute to healthy plumage and skin.
The parrot, cockatiel, parakeet and lovebird foods have been carefully redesigned with an assortment of extra tasty ingredients to help provide opportunities for foraging and physical manipulation. They also help to provide important mental stimulation by delivering a variety of textures, colours and tastes.
A premium selection of staple straight foods, that are sustainably sourced, complete the range.
The new fresh-looking pack design has been utilised across every pack format and size, to bring strong brand identity across the range. Clearer product names and key call outs bring the product features and benefits to life on the pack face, for greater clarity of proposition on shelf. Every pack also includes the Marriage’s® 6 Step Well-being Plan, providing useful feeding tips and helpful ways to support a companion bird's well-being.
New pack sizes have also been introduced across the category to cater for customer purchasing requirements with weights ranging from 1kg all the way up to 20kg.
For further information on how to stock our new indoor and aviary bird range, please call 0845 257 0232 or e-mail [email protected]