The ethos of the brand has seen them become trusted by owners and retailers
Supreme is one of the leading brands in small animal nutrition — and has ventured into the dog treat market.
For Supreme, it’s about providing the right products (backed by science), marketing the benefits, and offering good value and support to retail partners and customers. Caring for animal welfare is good for pets (and humans!) and good for business!
The brand is built on a passion for pets and it is this ethos that has seen Supreme recognised for the way they work and crowned Manufacturer of the Year in the Retailer Recommended Awards 2024. This was one of a hat trick of awards for Supreme as they also were honoured with Small Animal Product of the Year and Shopfitting/POS of the Year.
Manufacturer of the Year
Making brilliant products is only possible with the highest standards of manufacturing. Wherever possible, Supreme uses the same standards that apply to human food production. Every production line is dedicated too. This means herbivourous food is prepared in a dedicated vegetarian environment. To underline this commitment to quality, all Supreme’s products are traced from manufacture to purchase. So, it is no surprise to see Supreme beat off fierce competition to land the Retailer Recommended Award for Manufacturer of the Year 2024.
A member of UK Pet Food, the association for pet food manufacturers, suppliers, and the wider industry, Supreme signs up to an agreed set of standards. However, Supreme goes far beyond this in their commitment to manufacturing in the best way possible for pets and the planet.
Supreme has developed an unequivocal set of responsibilities that drives them forwards:
Vet education — Supreme invests in veterinary education to help further understanding of the needs of small pets.
Nutrition experts — Experts in veterinary medicine and nutrition are involved in the formulation of Supreme recipes.
Meat free — All of their foods for small pets are made in dedicated vegetarian facilities and they only use the finest quality natural ingredients.
Environmentally-friendly — Supreme does not use ingredients, such as palm oil, that might harm the environment or other animal species.
No added sugars — Supreme only uses the very finest natural ingredients, so it doesn’t need to add any unhealthy sugars to make its foods taste great.
Promoting pet welfare — Supreme supports pet rescues and charities and provides educational materials to help pets parents understand how to best care for their little ones.
Supreme says: “At Supreme we take our responsibilities to small pets and the wider community very seriously. Our company policy is to provide the best quality foods and always clearly communicate the correct way to feed small pets.”
Fighting for sustainability
As well as ensuring what reaches the bowls of small furries is of the best quality, Supreme is hugely passionate about doing their best by the environment too. Their commitment to ethics run throughout the whole business.
Supreme has the ‘Sustainability Plan: nurturing the planet and its inhabitants’ which outlines how they are committed to being eco-friendly. The brand never uses palm oil, recognising the damage its production is doing to rainforests. In fact, the business tries to source ingredients from suppliers as local as possible to reduce emissions and uses recyclable packaging to help lower its environmental impact. They create strategic partnerships and work to spread their value of conservation by working with charities and like-minded organisations.
It’s not just words either. Supreme sets tangible targets so they can measure how well they are living up to their values. In 2023, Supreme set themselves a target of reducing transport miles by 100,000 by the end of 2024. They are currently on course to smash that initial target and reduce it by 150,000.
Entering the dog market
In an exciting development, Supreme has extended its expertise to dogs! The business had been producing dog treats under an own label which had shown year on year growth over two decades.
Now, Supreme has moved these highly palatable dog treats to their own portfolio, releasing them as part of their hugely popular Tiny Friends Farm range. With two new Tiny Friends characters, Danny Dog and Dolly Dog, the treat range includes:
● Danny Dog Doggy Donuts
● Danny Dog Yummy Sticks
● Dolly Dog Tasty Bones
● Dolly Dog Crunchy Cookies
Made with natural ingredients and gently oven baked, the treats include tasty chicken, yummy peanut butter, and great tasting vegetables. They also provide Vitamin A to assist immune response, Vitamin D3 to promote healthy bones, and Vitamin E to support skin and coat. A 200g bag of the treats has an RRP from £1.39 —£1.59 so the treats off er brilliant value too. So, they are sure to be a hit with customers and dogs alike!
To find out more about Supreme and their commitment to top quality manufacturing, visit https://supremepetfoods.com/ or for trade enquiries, visit https://supremepetfoods.com/become-a-stockist/