Proudly Yorkshire born and bred, Harringtons mission is to make natural food the natural choice for every pet. That’s why every recipe is full of tasty natural goodness, healthy and balanced, but at a price that won’t break the bank.
As the number 1 dry dog food in the UK*, bought by 1 in 4 dry dog food buyers, Harringtons proudly serves up 600 million natural dinners every year. The brand however offers much more, including its new freshly prepared wet dog food range, an extensive range of wet and dry cat food and two premium dog food tiers Just 6 and Superfoods, with the Harringtons Just 6 brand available exclusively to pet specialist retailers.
The Harringtons Range – Market Positioning
Widely recognised by the UK consumer, and supported by investment in mainstream media advertising, Harringtons core dry dog food is predominantly sold to the mass market, proudly playing an important role in ensuring affordable, natural, balanced and sustainably produced food is available to all dogs in the UK.
For pet owners with more complex purchasing needs, the Harringtons brand provides several, more premium ‘trade-up’ options, all offering the same core Harringtons brand values, but with more advanced ingredients and additional benefits.
Harringtons New Freshly Prepared Wet Dog Food Range
Now made with 90% freshly prepared meat ingredients and veg, significantly more than its competitors in the price range, this upgraded recipe is perfect as a delicious topper or complete meal. To ensure the very best taste and nutrition, Harringtons use the freshest real ingredients and locally farm grown veg before gently steam-cooking. This hypoallergenic, grain free recipe is easy to digest and contains no wheat, dairy, soya or pork.
Harringtons Wet Cat Food
Whilst the Harringtons brand has been renowned in the dog food market for many years, the Harringtons wet cat food brand is rapidly taking the market by storm as the leading challenger cat food brand. With the Harringtons strong foundations in 100% natural ingredients and high meat content, Harringtons cat food contains 80% fresh meat, fish or poultry protein, twice the meat content of its competitor brands and is also 100% grain free.
Harringtons Superfoods Dry Dog Range
Evolving from its grain-free predecessor in 2023, Harringtons Superfoods is aimed at the pet owners who increasingly identify their pets as children and bring human values to pet food to ensure they’re meeting health-related needs. Each grain-free recipe has been enhanced with six superfoods: sweet potato, rosemary, beans, pomegranate, spinach, and blueberry, to support dogs’ digestion, immunity, mobility and energy levels. Perfect for those owners looking additional health benefits or a recipe that is suitable for dogs with sensitive stomachs.
The Harringtons Proposition:
- Freshly prepared meat ingredients in every recipe
- 100% natural ingredients with added vitamins and minerals
- Every recipe’s first ingredient is always meat
- Complete and balanced meals with no artificial nasties
- Made by the UK’s first carbon negative large pet l food manufacturer
Harringtons Just 6
Available only to pet specialist retailers, the Harringtons Just 6 range was developed in response to the growing number of owners searching for food suitable for dogs with allergies and sensitivities. Building on the strong Harrington brand values, the range offers minimal, premium quality ingredients at affordable prices.
With just six carefully selected ingredients for taste, nutrition and digestion – these tasty recipes give all the natural goodness a dog needs, and nothing it doesn’t. The natural, gentle and balanced fresh recipes contain over 50% single source protein of either meat, poultry and fish to provide all the nutrients for a happy, healthy dog. More importantly, this grain free recipe has limited ingredients allowing owners to help manage food sensitivities naturally.
Contact
To stock up, please contact your preferred pet product wholesaler for prices and special offers.