Happy Pet’s New MD, Will Durrant, Excited to Collaborate with Independent Pet Shops

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The supplier offers over 2,000 high-quality pet products

Latest news from Happy Pet...

Will Durrant has stepped into the role of Managing Director at Happy Pet, a renowned supplier and manufacturer offering over 2,000 high-quality pet products.

As part of the Multipet group, a leading international pet product supplier, Happy Pet, headquartered in Leicestershire, is dedicated to strengthening its relationships with independent pet retailers across the UK.

Happy Pet offers a variety of products for pets, including dogs, cats, small animals, birds, and reptiles, featuring popular brands such as Grubber, Little Rascals, Go Walk, Healthy Paws, and Komodo.

Will expressed his enthusiasm for the new role, stating: “Having been with Happy Pet for five years in various capacities, I’m thrilled to lead the company forward in the pet sector. We’re entering an exciting phase of growth, introducing a plethora
of top-quality products to the UK market, exclusively available through our retailers.”

He emphasised the importance of collaborating with independent pet retailers, aiming to make Happy Pet products best-sellers. With a dedicated team focused on providing exceptional customer service and support, Happy Pet welcomes retailers to their showroom at their Head Office by appointment and hosts the annual “Happy Pet Expo” every September, showcasing a multitude of new products.

Will highlighted their commitment to enhancing their operations with the independent market through initiatives such as the trade portal, offering the convenience of browsing the entire catalogue, accessing online special offers, and pre-ordering the Christmas 2024 range at: https://trade.happypet.co.uk/.


With Happy Pet continually introducing dynamic new products, this year promises to be significant, including the launch of an international best-seller. Stay tuned for updates!

To learn more about Happy Pet and to check out their product range, please visit: www.happypet.co.uk