The brand won the Must-Stock Product of the Year in the Retailer Recommended Awards
Humble Beginnings
Fish4Pets, the company behind the brands Fish4Dogs and Fish4Cats, started in 2004 in rural Worcestershire, England, when a fishmonger and his wife noticed how much their dogs enjoyed the leftover fish skins and scrap fish trimmings, and the difference it made to their general health and wellbeing.
The duo began baking fish skins, perfecting their method over time, and the world-famous original Fish4Dogs Dental Sea Jerky was born, and it’s been a preferred choice for pet shops and dog owners since. Now a staple product with most pet retailers, Fish4Dogs baked fish skin treats are often copied but never bettered.
What Makes it so Special?
With just one ingredient, responsibly caught, high-quality white fish skin from traceable sources, Fish4Dogs Dental Sea Jerky dog treats are baked to perfection still using the original, top-secret method, creating that ultimate crunch.
Combining the perfectly baked texture and the natural structure of fish scales helps remove plaque and prevent tartar buildup on teeth.
Because dogs love the smell and taste of fish, owners have no problem fitting these treats into a healthy feeding routine, and with 6 different shapes and sizes, there is a Fish4Dogs Dental Sea Jerky treat to suit every breed.
100% natural with nothing added, Fish4Dogs Dental Sea Jerky is gram for gram lower in calories than many other dental treats.
Grain-free and with fish as the only protein source, these dental treats are an excellent choice for dog owners wanting to avoid feeding treats with gluten or animal proteins, that may cause allergies or intolerances.
A firm favourite in the natural dog treat market, Fish4Dogs Dental Sea Jerky is loved by raw feeders, with many raw food retailers stocking the range due to its single, high-quality natural ingredient and ability to support dental health.
Pioneers and Innovators
Fish4Pets champions fish as the ‘perfect protein’ for dogs and cats and was the first pet food company to believe in the health benefits of fish for companion animals. Using quality fish and marine products as the only animal protein in all products, and only premium, natural ingredients to create high-quality, balanced food and tasty nutritious treats. Now in its 20th year, the British brand exports premium fish-based food and treats
to dog and cat owners in over 30 countries worldwide.
‘Thrilled’
‘The team and I at Fish4Pets are thrilled to receive this award’ said Sarah Fowler, CEO at Fish4Pets. ‘Having recently returned from Interzoo 2024 in Nuremberg, where we kicked off our 20th-anniversary celebrations with global friends and customers who have supported us for many years. We were delighted to display on our stand, the accolades and awards this pioneering product has won in the past two decades, including the consumer-nominated ‘Your Dog Award for Best Treat 2024’, and now to be awarded the prestigious PPM, UK trade award for Must Stock Product 2024, it’s a very proud moment.’
‘We look forward to celebrating our 20-year anniversary, and our PPM Must Stock Product 2024 award win with our friends and UK customers at the PATS Show in September’ concludes Sarah.
The company is currently working on several new treats to complement its already extensive range, expected to launch later this year.
Fish4Pets products are distributed in the UK by Trust Pet and Pedigree Wholesale. To discover more about Fish4Dogs Dental Sea Jerky, or any other Fish4Pets products, visit www.fish4pets.com, or contact Fish4Pets Customer Service on 01299 252352.