Earth Animal won the Product Innovation of the Year in the Retailer Recommended Awards
The pet industry is always buzzing with new ideas. Companies are constantly coming up with fresh and better ways to help us take care of our furry friends. The winner of the 2024 Retailer Recommended Award for Product Innovation of the Year embodies this spirit. Their dedication to improving pet care isn’t just about business — it’s woven into everything they do.
Earth Animal is driven by a passion for doing the best by people, pets and the planet. Their belief is that animals are far more than just pets, and the relationships we enjoy with them should be nurtured and cherished. It is the home of the No-Hide® Chew, the original alternative to rawhide that dogs love.
The winning innovation
Having been a market leader in rawhide alternatives for a decade, Earth Animal No-Hide Strips are a new format of the brands’ best-selling Chews. Made using the same high-quality ingredients as Earth Animal’s original No-Hide Rolls, Strips come in five delicious flavours: beef, chicken, salmon, venison, and peanut butter. Whilst being aimed at lighter chewers, No-Hide Strips give all dogs the opportunity to savour the great taste and delightful chewing experience of an Earth Animal No-Hide chew.
Great as a reward, impromptu treat, or every day chew for dogs to enjoy, Strips can also help promote healthy teeth and gums. Retailers also gave the new format their seal of approval as they voted in the Product Innovation of the Year in the Retailer Recommended Awards 2024.
No-Hide Strips are an attractive proposition to shop owners to stock, they are great for dogs, highlight a shop’s support for eco and social values, and offer strong retail margins across the range. They are available as individual strips (RRP £2.99) or as a pack of four (RRP £8.99).
Earth Animal commented: “Thank you to all the retailers and readers of PPM for this highly coveted award, we’re so pleased to have our No-Hide Strips recognised.”
Underlining the brand’s commitment to delivering on its values, Earth Animal is proud to be a certified B Corp business. This is a prestigious honour which means the brand is held to high standards and continuous improvement in environmental performance, social impact, and accountability. Only select business across the globe achieve this recognition.
Earth Animal will continue to innovate and is already looking to develop more products that rely less on animal agriculture and more on the power of plants. One thing is for certain, whatever innovations Earth Animal bring, it will be good news for pets, owners, and the planet — and retailers.
Earth Animal is exclusively distributed by Pedigree Wholesale in the UK, for more information or to order, visit www.petproducts.co.uk