Diamond Naturals

Diamond Naturals pet food is a standout product in the highly competitive pet food market, offering exceptional value to both pet parents and retailers. Retailers looking to stock a premium, trusted brand that combines quality, affordability, and reliable sales support should consider Diamond Naturals as a must-have addition to their shelves.

The Unique Appeal of Diamond Naturals

Every Diamond Naturals formula is made in the USA with high-quality ingredients and is distinguished in the market by its unwavering commitment to high-quality nutrition, affordability, and transparency.

With over 50 years in the business, and 6 factories across the USA, the family-owned brand is crafted with care, emphasising whole-food ingredients, balanced nutrition, and scientifically formulated recipes to support the health and well-being of pets.

Here are some of the standout features:

1. Premium Ingredients: Diamond Naturals prioritises real meat as the first ingredient in all its recipes, ensuring high protein content to support muscle maintenance and overall health. Ingredients such as cage-free chicken, pasture-raised lamb, and wild-caught salmon offer superior nutritional benefits.

2. Whole-Food Nutrition: The recipes include nutrient-dense superfoods such as kale, chia seeds, blueberries, and quinoa. These ingredients are rich in antioxidants, vitamins, and minerals, promoting immune system support and overall vitality.

3. Digestive Health: Every formula is specifically developed to support the digestive health of dogs and cats.

4. No Artificial Additives: Diamond Naturals is free from artificial flavours, colours, and preservatives. This aligns with the growing demand for clean-label products and reassures pet parents who are increasingly scrutinising ingredient lists.

5. Tailored Nutrition: The brand offers specialised recipes for pets at various life stages and with unique dietary needs. From infants and seniors to skin and coat support, Diamond Naturals has solution.

6. Sustainability: Diamond Naturals has a solution to ethical sourcing and environmentally conscious production practices, which resonate with eco-conscious consumers.

Why Retailers Should Stock Diamond Naturals

For retailers, carrying Diamond Naturals means offering a brand that meets the demands of discerning pet owners while driving profitability. Here are key reasons why Diamond Naturals is a smart choice for your store:

1. High-Quality, Affordable Products: Diamond Naturals provides premium pet food at an accessible price point, catering to both budget-conscious shoppers and those seeking high-end nutrition for their pets.

2. Strong Brand Reputation: Trusted by pet owners worldwide, Diamond Naturals has built a loyal customer base. Its reputation for quality and reliability makes it a low-risk, high-reward product line for retailers.

3. Diverse Product Range: With options for all breeds, sizes, and life stages, Diamond Naturals allows retailers to meet a wide variety of customer preferences. This broad range increases the likelihood of repeat purchases and brand loyalty.

4. Increased Basket Value: Pet owners purchasing premium pet food often buy complementary products, such as treats, supplements, and accessories. Stocking Diamond Naturals can lead to cross-selling opportunities and higher overall sales.

5. Market Trends Alignment: The brand aligns with key market trends, including the demand for natural and functional pet foods. By stocking Diamond Naturals, retailers can stay ahead of consumer preferences and capitalize on these growing trends.

Partnership with Retailers

Diamond Naturals is exclusively distributed by Kennelpak in the UK who have been trusted pet specialists for the last 50 years. Their collaborative approach and tailored solutions make them an invaluable partner for retailers. Here’s how Kennelpak supports its retail partners:

1. Reliable Distribution: Kennelpak ensures timely and consistent delivery of Diamond Naturals products, helping retailers maintain a steady supply for their customers.

2. Flexible Ordering Options: Retailers benefit from flexible order sizes and schedules, accommodating businesses of all sizes, from small pet shops to large
chain stores.

3. Competitive Pricing: Kennelpak offers competitive pricing structures, enabling retailers to achieve attractive profit margins while keeping prices reasonable for end consumers.

4. Training and Education: Kennelpak can offer tailored training and educational material for retail colleagues to familiarise them with the Diamond Naturals range, highlighting its unique selling points and nutritional benefits. Empowering colleagues to confidently recommend products to customers.

5. In-store Promotional Support: Retailers benefit from Kennelpak’s marketing resources, including in-store displays, point-of-sale materials, and promotional campaigns to drive awareness and sales.

6. Digital Marketing Support: Kennelpak offers a range of digital specific marketing materials to help retailers run campaigns, including imagery, videos, blog content and social media content.

The Diamond Naturals Range

Diamond Naturals offers an extensive range of products designed to cater to the diverse needs of pets.

Here’s an overview of the key categories:

Dry Dog Food:

Puppy Formulas: Tailored for growth and development, featuring DHA for brain and vision health.
Adult Formulas: Options for small, medium, and large breeds, with specialised recipes for skin and coat health.
Senior Formulas: Nutrient-rich options to support aging pets with joint health supplements and reduced calorie content.

Two Dry Cat Foods:

Kitten Formulas: Designed for optimal growth and development.
Adult formulas: For indoor and fussy cats, including sterilised cats.

Diamond Naturals stands out in the pet food market by delivering exceptional quality, affordability, and a diverse range of products that cater to the evolving needs of pets and their owners. Partnering with Kennelpak further enhances the value for retailers, providing reliable distribution, expert guidance, and comprehensive sales support. By stocking Diamond Naturals, retailers not only meet the demands of today’s health-conscious pet owners but also position themselves for sustained growth and success in the pet food industry. Don’t miss the opportunity to align your store with this trusted and innovative brand.

Finicky Cat formula: perfect for even the fussiest of cats