IAMS believe in a feeding concept close to the pet’s natural needs
The modern day owner views pets as members of the family — think of the rise of the terms pet parent or fur babies — and wants to do their best to protect and promote the health and wellbeing of their animal companion. Pets’ diets have been at the front of this movement for pet health-conscious living — and the brand that was crowned the Cat Food of the Year in Retailer Recommend Awards 2024 embodies this is exactly what owners want.
Retailers voted IAMS Advanced Nutrition as their Cat Food of the Year. The range has become a trusted line in pet shops because it ticks so many boxes: cat owners want it, the clean packaging looks good on shelf and promotes the benefits, and cats find it delicious!
Advanced Nutrition
IAMS believe in a feeding concept close to the pet’s natural needs. With their tailored recipes based on high animal protein content, they provide what a cat needs, according to their age, or even special nutritional needs. The aim of the diet is perfectly matched for every cat owner – to help keep your pet happy and healthy throughout their life.
● Healthy digestion — keeping your cat’s gut healthy helps to keep their whole body healthy. Adding prebiotics to their diet, through advanced nutrition foods, as well as fibres such as beet pulp, can support healthy digestion.
● Up to 91% animal protein (out of total protein level)* — feeding cats in line with their natural diet is ideal for their health. Meanwhile, cats will find the high-quality recipes totally irresistible.
● Healthy skin and coat — Advanced nutrition foods contain vitamins and minerals which keep your pet healthy inside and out. Important Omega-6 and -3 fatty acids have lots of benefits, including keeping their skin healthy and their coat shiny.
The range features tailored recipes to support cats with different needs, with varieties including: Kitten, 1+, 7+, Sensitive Digestion, Indoor, and Hairball, as well as using fl avours including chicken, ocean fish, turkey, lamb, tuna, and salmon.
Standing out in store
The IAMS Advanced Nutrition range will connect with customers in store because the packaging is so enticing. The white background gives it a clean look and the coloured coded recipes make the bags stand out, but also easy to recognise which flavour you’re choosing. The individual recipes are clearly marked as to what formulation they are and show how much animal protein is in that specific recipe — it all means owners quickly identify it’s a quality cat food that is tailored to cats’ needs. The bags also have a logo to show they are recyclable making them an instant hit with the eco conscious owner**.
The IAMS brand is known as a source of nutrition. With its smart pack design, Advanced Nutrition is the literal full package which is delivering for cats and owners — and clearly with retailers who voted it their number one.
To find out more about IAMS Advanced Nutrition, visit www.iams.eu/en-gb/advanced-nutrition or for trade enquiries, email [email protected]