One of the UK’s most exciting pet startups, Pets Purest, are embarking on a full brand refresh to support their new company vision and ambitious growth plans.
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The changes will include the introduction of a brand new logo, website, and packaging designs across their full product range, while still offering the same high-quality products that their customers know and love.
Founded in 2017, Pets Purest’s vision was to be the UK’s first 100% natural pet supplement brand, providing healthy, natural alternatives to many mass-produced pet products, supported by a range of other life-enhancing products to enrich the daily lives of the nation’s pets. The company has experienced sustained year-on-year growth with over 1 million happy pets benefiting from their broad range of products.
Identifying a gap in the market for a range of 100% natural supplements and treats, co-founders Oliver and Evie Bristowe founded Pets Purest after one of Evie’s family dogs had been suffering from itchy, dry and flaky skin. Evie and Oliver put their minds together to create a range of high-quality natural products, free from any nasty chemicals. This latest brand refresh will help ensure this vision is reflected across all customer touchpoints.
Oliver Bristowe, Pets Purest Co-founder, said “We’re really excited to see our new branding roll-out over the coming weeks and hope that our customers will love it as much as we do. The brand refresh supports a new vision for the company and we’re confident that it will help us take the brand to the next level as we continue with our ambitious growth plans.”
“It’s definitely a different look for the brand, however we believe it’s pretty unique within the market and reflects our values. We don’t try to hide anything from our customers and show clearly what ingredients we include across all of our products, making it simple for pet owners to understand exactly what the product is and does.”
Oliver Bristowe added: “We’re all about preventative pet health and wellness, supporting pet owners in making their pet’s well-being part of their daily routine with a range of convenient and effective solutions. We pride ourselves on being real people making real products for real pet owners and their pets.”
The new packaging will start to roll-out from early-July, with the new branding launching across the Pets Purest website and socials on 27th June 2023.
Discover more about Pets Purest at www.petspurest.com or follow us on social media. @petspurest (Facebook), @petspurest (Instagram) or @petspurest (TikTok).
For trade enquiries, visit www.petspurest.com/pages/trade