DR VENETA ENTERS THE FREEZE-DRIED PET FOOD ARENA

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The intricate freeze-drying process safeguards both the nutritional structure and shelf life of the products to create a far-reaching range that supports the ongoing health and wellbeing

New product news from Dr Veneta...

The first of April not only marks the beginning of National Pet Month, but it also sees the launch of an exciting new range of freeze-dried dog food recipes brought to you by Kent-based, Dr Veneta.

Freeze-drying is the latest phenomenon in the pet food market. It marries the convenience of a traditional kibble with the nutritional value of a raw diet.  The intricate freeze-drying process safeguards both the nutritional structure and shelf life of the products to create a far-reaching range that supports the ongoing health and wellbeing of our canine companions providing essential nutrients to your dog, such as protein, vitamins, minerals and antioxidants. It is also convenient and easy to use, highly digestible, grain free, is a complete meal, uses human-grade natural ingredients such as raw meat and vegetables and is high in protein. The food is suitable for all sizes and breeds of dogs from 6 months of age. The kibbles themselves also make excellent dog training treats.

The inspiration behind the brand is Dr Veneta Kozhuharova DVM, MRCVS, Cert.CFHVNut. who is Director of Associated Veterinary Services. As one of the UK’s leading practicing vets and canine nutritionists, Dr. Veneta has been instrumental, not simply in the day-to-day wellbeing of countless sick pets, but supporting forward-thinking pet food manufacturers assemble first class recipes jam-packed with nutritional integrity.

Dr Veneta says: "The creation of the Dr Veneta dog food range is a dream come true for me. I wanted to make a dog food that I could feed my own dog as well as dogs around the globe and to develop recipes that would support not just the wellbeing of dogs, but their microbiome which is responsible for so many physiological functions that happen in dogs’ bodies and where 84% of the all-important immune system resides. I also wanted my food to have functional properties and to tackle the most common ailments seen in an everyday veterinary practice – elderly dogs, anxiety, joint problems, poor digestion and skin irritations. Furthermore, I was looking for my dog food to be minimum processed so that the enzymes and the nutrients in the ingredients would be preserved.  I also wanted my food to be convenient for feeding, storage and transportation.”

Dr Veneta recipes have been developed using a holistic approach. All ingredients are wisely chosen and mixed to achieve certain effects and to support health conditions. In addition to herbs and superfoods, a “hero” ingredient, Nutritional Yeast which is fermented and gluten free and very palatable to dogs has been added to support and feed a dog’s microbiome. All meat proteins, vegetables and fruits are British and locally sourced supporting local communities.

Dr Veneta is available in four varieties:
STAY MOBILE (Chicken Swede & Blueberry)
STAY CALM (Turkey, Pear & Apple)
STAY SHINY (Turkey, Salmon, Carrot & Blueberry)  
STAY YOUNG (Pork, Pumpkin & Pear).

For further information please visit:  www.drveneta.com